1. Connect new traffic sources
Sometimes the reason for the low conversion is inappropriate traffic. Are you sure that your customers need to be attracted by advertising on Facebook? Maybe YouTube or Instagram works better for you?
Follow this algorithm:
Check out the article, “How to Drive Traffic From Anywhere . ”
Choose the types of traffic that suits you.
Try them out in practice.
Collect visitor conversion data for each type of traffic.
Define 1st, 2nd and 3rd place.
Distribute the main budget between them.
Keep looking and testing for new traffic sources.
2. Run the promotion
Your customers will surely love discounts. Everyone loves them. Everyone is used to them. Very often people buy goods that they don’t really need and only because they are cheaper now. Need to snap until expired. For example, I buy equipment so often.
Run the advertisement with discounts, add a banner to the main page, display promotional items in recommended ones. And be sure to set a time period after which the discount expires. The closer it is, the more willingly visitors will buy goods:
3. Increase the number of photos / videos
In offline stores, everything is simple. A man comes, sees a product, picks it up, twists it in all directions or tries on it. It’s easier for him to make a purchasing decision. Delivery surprises are not expected - for example, the size of the purchased goods, the location of the camera and control buttons on the phone as a promotional video redleos.com/video-production-services/.
In online stores, there is often only one photo - in front. And that complicates the purchase. It is difficult for the visitor to evaluate what he will receive as a result. He wants to at least see photos from different angles. And you can help him with this. Add some images. Show the product in your hand so that the visitor can evaluate its dimensions.
4. Work on the call to action button to increase visitor conversions.
You can detonate a conversion using the right call to action button . With simple, clear and catchy text. In a conspicuous place, preferably on the first screen. And not necessarily red, but standing out from the background of the page.
Size and placement . Do you think , that than more than a button , the better ? Well we thought and in WriteWork . But they decided to check the veracity of this statement . It turned out that the big button reduced the conversion by 10 , 56 %. Boom ! Your world will no longer be the same
Text . P odcherknite ease and speed of fulfillment of the action . A company from Denmark increased the conversion by 38 %, replacing the text from “ Request Price ” with “ Get Price ”. One word - and almost on 40 % more than customers . Take it to the note .
Colour. N Check the number of options .
Work on the call to action button
5. Add reviews to the product card
Do you read reviews before purchasing a product? I always. They help to understand how high-quality and convenient a product is. After all, characteristics are advertising information. And there everyone always writes beautifully and is sometimes slightly embellished. And reviews are more likely to find the truth.
A little tip - add a widget for reviews from social networks. You - less troubles. It is convenient for your customers to leave feedback. Your visitors trust the words of a real person whose profile you can go to more than the unknown Masha, Petya and my beloved Anonymous.